Marketing Operations is central to many business growth strategies, thus impacting Sales and IT departments.

Our eGuide highlights how the future of Marketing Operations will affect Sales and IT, including:
  • Closer alignment between Sales and IT, leading to a single, insightful, view of the customer.
  • IT linking Marketing and Sales, driving a collaborative effort towards converting leads into customers.
  • Making Sales and IT essential components to winning and retaining business.
What the Future Holds for Marketing Operations and What This Means for Sales & IT

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