Successful lead generation campaigns rely on your ability to engage customers and prospects at the right time, with the right information, in the right way. In turn, this relies on your ability to segment and score your leads accurately.
A content matrix is a powerful tool that helps you develop and refine your Go to Market Strategy.
Building and executing marketing campaigns can be a complex process. It usually involves multiple stakeholders, requires a variety of assets, and relies on a mix of marketing operations skillsets.
Any discussion on integrations and data management inevitably gets expanded to include references to a central data storage location controlled either by IT or a dedicated marketing data team. Terms typically used to refer to this database can include data warehouse, data lake or MDM.
The story behind the awards
Taking your marketing global requires having the right martech toolset in place. But how do you choose the right tech stack to help you scale?
We’re thrilled to announce we won Silver in the B2B Marketing Awards – “Emerging vendor of the year” for our Demand.Center platform. This follows our win last year, so the pressure is on for 2022! Thanks goes to our amazing team and our Demand.Center customers who helped us tell our story. Demand.Center is the first solution that … Continued
We are thrilled to announce that our own Demand.Center platform has earned us not one, but two nominations for this year’s B2B Marketing MarTech Awards in two categories, UK-founded martech vendor of the year and Emerging vendor of the year. Demand.Center is the first solution that has been specifically designed to help marketing organisations scale their global campaign management, improve production quality … Continued
Scaling marketing globally used to be easy. When a company grew beyond their native homeland to set-up regional offices an element of the original marketing organisation was duplicated in the region, to form a field marketing team. Some functions such as brand identity and corporate communications were maintained centrally but most were decentralised. The field … Continued