MOps Unlocked Webinar – Episode 7: Data Health
Welcome to the 7th episode of our MOps Unlocked Webinar Series in which we explore techniques and approaches to enhance your Marketing Operations.
Tag: martech
Anticon: Marketing Operations, MarTech and AI disruption under the spotlight
We review May’s AntiCon event, where we discussed all things marketing operations and presented our thoughts on the opportunities that a Strategic Marketing Operations Roadmap can deliver.
AI Operations: Implementing AI for Marketing
Generative AI is fast becoming a multi-purpose tool. Already, there have been signs that the technology will disrupt society in new and unexpected ways. It promises a new era of unprecedented productivity, while exposing businesses to new and unexpected risks. As widespread AI becomes part of daily business operations, it will impact the day-to-day responsibilities … Continued
Improve your Lead Generation with CRMT Digital’s Lead Scoring Matrix
Successful lead generation campaigns rely on your ability to engage customers and prospects at the right time, with the right information, in the right way. In turn, this relies on your ability to segment and score your leads accurately.
Improve your asset inventory and define core meta-data with our Content Matrix Template!
A content matrix is a powerful tool that helps you develop and refine your Go to Market Strategy.
Accelerate Marketing Success with Our Campaign Request Form
Building and executing marketing campaigns can be a complex process. It usually involves multiple stakeholders, requires a variety of assets, and relies on a mix of marketing operations skillsets.
Webinar – MOps Unlocked Episode 4: Getting Started with your MarTech Audit
Welcome to our fourth episode of the “MOps Unlocked” series, where we explore various topics and ways to improve your Marketing Operations. This session was originally held on 05/12/2023. In this session, our Consultancy Director Len van Hoogenhuijze shares his insights and explores the guiding principles of a MarTech audit and its benefits. This webinar … Continued
How to Align Martech to Measurement
Many marketers view marketing operations through the operational responsibilities that give the discipline its name. However, marketing ops has many roles within the business. The day-to-day tasks of budgeting, campaign execution and lead flow management are crucial, but they frequently take precedence over the broader role that MOPs can play in the modern enterprise. By … Continued
Your awesome guide to Marketing Data Platforms
Any discussion on integrations and data management inevitably gets expanded to include references to a central data storage location controlled either by IT or a dedicated marketing data team. Terms typically used to refer to this database can include data warehouse, data lake or MDM.