CRMT and Openprise form strategic partnership for data excellence
The evolution of marketing operations is not slowing down. Find out how AI, data orchestration and governance will shape its future.
Tag: Data integration
Your awesome guide to Marketing Data Platforms
Any discussion on integrations and data management inevitably gets expanded to include references to a central data storage location controlled either by IT or a dedicated marketing data team. Terms typically used to refer to this database can include data warehouse, data lake or MDM.