The concept of lead scoring has been around for many years, ensuring the right leads are shared with the right teams based on fit and intent. The purpose has always been to help sales and marketing teams prioritise the right opportunities and reduce wasted effort and resource on leads that are unlikely to convert. The … Continued
The evolution of marketing operations is not slowing down. Find out how AI, data orchestration and governance will shape its future.
The evolution of marketing operations is not slowing down. Find out how AI, data orchestration and governance will shape its future.
Discover the essentials for developing a MOps roadmap to enhance your marketing strategy and improve alignment with customer expectations.
Why marketing operations teams are central to business strategy and performance: Seven learnings from Mopza 2025 This year’s Mops-Apooloza in Anaheim was inspiring, showcasing just how much marketing operations teams are innovating. We live in a transformative time for MOps teams, and not just due to AI. Marketers are being asked to balance two equally … Continued
CRMT Digital evolves its leadership team to drive client success and innovation in marketing operations, digital marketing and marketing technology
Watch our chat with Joel Harrison charting 25 years of marketing technology and marketing ops.
We review May’s AntiCon event, where we discussed all things marketing operations and presented our thoughts on the opportunities that a Strategic Marketing Operations Roadmap can deliver.
We’re delighted to be sponsoring this year’s AntiCon! Taking place in London on 23rd May, Anticon is THE mega technology anti-conference for marketing, sales and advertising professionals. Attend our speaker session: A Roadmap for Change During the event, we’ll be presenting an insightful, information-packed session with our client Magnolia: A roadmap for change: How Magnolia … Continued