AI Hackathons for Marketing Teams: Turn Expertise into ROI
AI Hackathons are the key to expanding the AI capabilities and expertise of your existing teams – in a real-world, business-driven environment.
Tag: Martech Stack
When your MAP becomes a junk drawer: A practical guide to composable, AI-ready marketing operations
When your MAP becomes overloaded, AI won’t fix the mess. Learn how composable architecture helps clean up marketing ops without replacing your MAP.
AI in marketing automation: why data still matters most
Marketing automation (MA) vendors are promising that AI will revolutionise how marketers attract, nurture and convert audiences. But will it genuinely move the needle for marketing and sales teams? Not really, in our opinion – at least not in the big platforms.
Anticon 2026: Why Marketing Operations Is the Engine of AI Transformation
Explore key insights from Anticon 2026 on marketing operations, AI transformation, data readiness, governance and go-to-market strategy
How to Optimise Your Marketing Nurture Campaigns for Maximum Impact
Nurture campaigns are more than just background marketing activities – they are strategic, sales-driven marketing campaigns that must be designed to drive results.
Webinar – Is your MAP a junk drawer? An Openprise-CRMT Digital webinar
Discover the essentials for developing a MOps roadmap to enhance your marketing strategy and improve alignment with customer expectations.
How marketing and sales operations teams navigate M&A data complexity
Learn how marketing operations, sales operations and RevOps teams can deliver controlled data migration and integration for mergers and acquisitions.
Marketing Operations will become the AI adoption catalyst
Discover the essentials for developing a MOps roadmap to enhance your marketing strategy and improve alignment with customer expectations.
The future of marketing operations: CRMT Digital 2026 predictions
The evolution of marketing operations is not slowing down. Find out how AI, data orchestration and governance will shape its future.