It’s Time to Remove the Database Blindfold
Data is one of our most valuable marketing assets, so why is it that so many organisations neglect to maintain it?
Tag: Data
Get Ready for Smart Marketing
Are technology gaps limiting cross-channel campaigns? Are data silos preventing effective reporting? It’s time to tear down the walls in your martech stack.
GDPR News Digest Part 1 – Get The Latest
Welcome to our GDPR Update. Every month we will be updating you on the latest developments on the General Data Protection Regulation (GDPR), to bring you the latest GDPR news, guidance and opinion for marketers. While there is much in the new regulation that is black and white, there is also much, once you get … Continued
How to Deliver a Seamless Omni-Channel Experience
Client expectations are evolving, and today’s seamless omni-channel journey requires a wider and deeper understanding of the customer and buyer journey, combined with technology to support marketing across coordinated channels. Marketing strategies are becoming more and more focused around the customer journey, and aligned with sales to improve the buyer experience. In fact, Data IQ’s … Continued
10 Inspirational Marketing Automation Practices
Take the lead from 10 award winning marketing automation practices and prepare your personalisation, data analysis and mobile engagement strategies for an inspirational future As marketers, we’re under constant pressure to anticipate and develop marketing automation practices which break the established boundaries – and exceed ROI investments in the process. But crystal balls are fragile … Continued