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Tag: data quality

Webinar – MOps Unlocked Episode 1: B2B Data Quality Initiative

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Welcome to the premier episode of our “MOps Unlocked” webinar series on data quality. In this series we explore various topics and ways to improve your Marketing Operations. This session was held on 13/07/2023. Our speakers, Kamilla and Lisa share practical tips, best practices, and insights on data cleansing, validation, governance, and measurement. Whether you’re … Continued

Your awesome guide to Marketing Data Platforms

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Any discussion on integrations and data management inevitably gets expanded to include references to a central data storage location controlled either by IT or a dedicated marketing data team. Terms typically used to refer to this database can include data warehouse, data lake or MDM.