CRMT and Openprise form strategic partnership for data excellence
The evolution of marketing operations is not slowing down. Find out how AI, data orchestration and governance will shape its future.
Tag: AI
Anticon: Marketing Operations, MarTech and AI disruption under the spotlight
We review May’s AntiCon event, where we discussed all things marketing operations and presented our thoughts on the opportunities that a Strategic Marketing Operations Roadmap can deliver.
AI Operations: Implementing AI for Marketing
Generative AI is fast becoming a multi-purpose tool. Already, there have been signs that the technology will disrupt society in new and unexpected ways. It promises a new era of unprecedented productivity, while exposing businesses to new and unexpected risks. As widespread AI becomes part of daily business operations, it will impact the day-to-day responsibilities … Continued