Is your marketing team AI ready? Introducing our AI Readiness Assessment
Understand how AI can empower your marketing team: read our AI readiness blog to discover the opportunities and pitfalls of AI for marketing operations
Tag: ABM
Making ABM work: turning strategy into real-world ABM success
Personalisation in B2B marketing matters more than ever, which is why our ABM guide helps your marketing team turn ABM strategy into practical ABM action.
Operationalising ABM in the Real World: Your Step-by-Step Guide
Cut through ABM hype with our guide to operationalising ABM. Boost ROI with practical approaches to account-based targeting, personalisation and engagement.
Beyond Alignment: Qualification across the Funnel
There’s been a lot of talk in recent years about the relevance of MQLs to B2B marketing, particularly in the context of ABM. Forrester would have you believe that leads are a dead-end concept, holding back B2B marketers from delivering the real value of accelerating opportunity progression through the funnel. Most marketers I speak to … Continued
The Personal Touch: Maximising Intent
Granular personalisation has become a basic expectation, just as the big data explosion opens up new possibilities for targeting that didn’t exist previously.
A Date with Intent Data
Marketing should not be a blind date – some considerations on how to leverage intent data to maximise marketing returns.
Marketing Nation Arrives at Adobe Summit EMEA
Adobe’s annual customer event proves that Marketo has a bright future at the centre of Adobe’s B2B Marketing Technology Portfolio.
Webinar – Technology Showcase – Delivering Content in an ABM World with LookBookHQ
The shift to ABM as the dominant B2B marketing strategy has brought about advances in targeting, personalization and analytics. But many ABM programs still look like traditional demand gen. Marketers haven’t adapted the way they deliver content and educate buyers in this new world. The shift to ABM as the dominant B2B marketing strategy has … Continued
[Press Release] CRMT Announces Strategic Partnership with LookBookHQ
CRMT collaborates with LookBookHQ, the Intelligent Content Platform, to drive marketing excellence with technology CRMT, a leading marketing operations agency and consultancy based in the UK, are pleased to announce a strategic partnership with LookBookHQ, an innovative technology that helps B2B marketers maximise and measure content engagement by their prospects and customers, accelerating the buyer’s journey. CRMT works with many … Continued