There’s been a lot of talk in recent years about the relevance of MQLs to B2B marketing, particularly in the context of ABM. Forrester would have you believe that leads are a dead-end concept, holding back B2B marketers from delivering the real value of accelerating opportunity progression through the funnel. Most marketers I speak to … Continued
Granular personalisation has become a basic expectation, just as the big data explosion opens up new possibilities for targeting that didn’t exist previously.
Marketing should not be a blind date – some considerations on how to leverage intent data to maximise marketing returns.
Adobe’s annual customer event proves that Marketo has a bright future at the centre of Adobe’s B2B Marketing Technology Portfolio.
The shift to ABM as the dominant B2B marketing strategy has brought about advances in targeting, personalization and analytics. But many ABM programs still look like traditional demand gen. Marketers haven’t adapted the way they deliver content and educate buyers in this new world. The shift to ABM as the dominant B2B marketing strategy has … Continued
CRMT collaborates with LookBookHQ, the Intelligent Content Platform, to drive marketing excellence with technology CRMT, a leading marketing operations agency and consultancy based in the UK, are pleased to announce a strategic partnership with LookBookHQ, an innovative technology that helps B2B marketers maximise and measure content engagement by their prospects and customers, accelerating the buyer’s journey. CRMT works with many … Continued