Consulting & Best Practice
CRMT transform your marketing operations, whatever stage of marketing maturity you are at through consulting and best practice methodology.
Best practice methodologies and consulting have been in high demand over the past couple of years, as marketing operations directors and marketers at every level strive to improve demand generation performance and customer engagement. Our consultancy works with you to transform your marketing into a centre of operations excellence.
Our team are experienced demand generation strategists and operational experts, as well as SiriusDecisions best practice advocates. We’re able to support you with on-the-ground expertise whatever stage of marketing maturity you’re at.
Our areas of expertise include:
Marketing operations plays a vital role in aligning processes and strategy across multiple marketing and non-marketing functions including Sales & IT. Its growth has been driven by the explosion of marketing technology and the increased pressure to prove the value of marketing. Moreover, as the demands on marketing delivery expand, marketing operations have to increase efficiency and organisational agility in order to continually drive effectiveness.
Marketing operations consulting covers subjects such as database management and analytics, marketing skills and organisation, measurement and analytics, operations technology and process optimisation.
Account Based Marketing
Account Based Marketing (ABM) provides a vital strategy for companies that want to create sustainable growth and profitability within their most important client accounts.
ABM focuses explicitly on individual client accounts and their needs. More importantly, it is a collaborative approach that engages sales, marketing, and key executives toward achieving the client’s business goals. All of these attributes contribute to the success of ABM.
A lot is said about content marketing, the amount of content that’s created and wasted. Marketers are now striving to improve their efforts to eliminate waste and focus on key content initiatives that drive engagement and ultimately influence demand.
It’s all about persona development, customer journey mapping (and mapping content to stages of buying cycle), multi-channel communications, content scheduling and a clear strategy around customer engagement that makes this investment worthwhile.
Demand creation best practice has been a core component of CRMT’s offering since the beginning. We’ve supported enterprise customers across various industry sectors with consulting and best practice frameworks to drive demand and conversion.
Within this area we offer consulting around Demand Centres, Demand Programs and Tactics, Demand Technology, Demand Waterfall, Lead Nurturing and Lead Scoring, Demand Type and other best practice methodologies that help envelope demand creation.
Sales and Marketing Alignment
Gone are the days when Sales and Marketing departments could work in silos. You are under increasing pressure to demonstrate real return on marketing spend and need to effectively track which campaigns work best, right through from interest and enquiry to the final closed sale.
This can only be achieved by effectively establishing clear processes Sales and Marketing alignment. At CRMT, we have developed industry best practice methodologies for optimising Sales and Marketing alignment, dramatically improving your revenue performance through greater efficiencies and a seamless flow of qualified leads.
Data Privacy and Compliance
We take the complexity out of data privacy, helping you to implement your compliance strategy initiative by operationalising key frameworks to support you on your journey towards data protection compliance, taking people, technology and measurement into consideration.
Our services guide and optimise people, systems and processes towards marketing compliance and in-turn, help develop a longer-term strategic framework for continuous marketing data governance.
Are you ready for GDPR? Learn more about our data privacy services.
Application Delivery Networking (ADN) technology.Read our success stories
Successful execution of your Marketing Ops strategy through cross Enterprise collaboration
Marketing Operations is becoming increasingly important, but it won’t work without cross enterprise collaboration. Find out why.Download now!