…marketing automation tools are a key contributor to overall marketing efficiency, they also need to be scrutinised to ensure they’re delivering the capabilities you need. That’s where a System Health…
…and little-to-no flexibility, they just can’t let go of the old ways. For this group, visibility, communication, and trust don’t come naturally. Throw barriers like a lack of training and…
Welcome to our fifth episode of the “MOps Unlocked” series, where we explore various topics and ways to improve your Marketing Operations. This session was originally held on 25/01/2024. In…
…Anticon session, The Ship of Theseus – Why AI Fails without Marketing Operations, below: https://www.youtube.com/watch?v=uW-pzPsKB6I That might be a bold statement, but it’s an accurate one. Marketing ops teams hold…
…workshops for clients lead to the consultancy part of my role. What are the most common customer challenges you come across? The most common one is data, no one wants…
…from the ‘voice’ (engagement). https://www.youtube.com/watch?v=MWGgYLOy7ms Join data experts Alyssa Hewitt (Openprise) and Len van Hoogenhuijze (CRMT Digital) to learn more about: The operational debt we’ve created with today’s MAPs When…
…skillsets to technologies to marketing processes and more. Competition winner congratulations! Finally, a shout out to our competition winner Harjeet Singh from Finastra, who is the lucky recipient of a…
Welcome to the 6th episode of our MOps Unlocked Webinar Series in which we explore techniques and approaches to enhance your Marketing Operations. In this session, originally held on 24/04/2024, our…
…Events/Webinars Webinar – MOps Unlocked Episode 1: B2B Data Quality Initiative Welcome to the premier episode of our “MOps Unlocked” webinar series on data quality. In this series we explore…