MOps Unlocked Webinar – Episode 7: Data Health
…data – and how this impacts your marketing efforts The actions you can take to optimise data health Long-term approaches to maintaining a healthy database The benefits of our enterprise…
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How marketing and sales operations teams navigate M&A data complexity
…values, accidental sends become a real threat. Openprise centralises consent fields, normalises values and distributes the aligned legal state back to every connected system. This protects compliance and reduces accidental…
Agile Marketing blog series – Part 5: Agile Marketing in Action
…&… Read Now Read Now Insights Agile Marketing Blog Series – Part 2: Creating an Agile Team Harnessing the power of Agile In today’s fast-paced, digitally-driven world, companies are constantly…
Agile Marketing blog series – Part 4: The Agile Marketing Manifesto
…Values The manifesto compiles the core components of the agile marketing movement, providing a foundation for other marketers to adopt their own agile approach to working. Some of the principles…
Agile Marketing blog series – Part 3: The Challenges of Agile Marketing
…when it comes to leaving behind long-standing practices that we’ve dutifully followed. But, while some habits are just hard to let go of, a combination of training, open socialization, office…
CRMT and Openprise form strategic partnership for data excellence
…deliver powerful capabilities in continuous data health, funnel automation and robust foundations for secure, compliant use of artificial intelligence (AI). The partnership not only comes at an exciting time for the continually evolving marketing…
Agile Marketing Blog Series – Part 2: Creating an Agile Team
Harnessing the power of Agile In today’s fast-paced, digitally-driven world, companies are constantly striving to improve their marketing strategies and deliver value to their customers faster – and more and…
Navigating Mergers & Acquisitions: The Minefield of Marketing Data and Consent
…SaaS company defines a customer will be different from a company that sells one-off pieces of hardware. There are many other Legitimate Interest scenarios that vary from company to company…
The importance of strong company culture in navigating the COVID pandemic
…healthy work environment and a strong company culture, means the company can adapt to changes and have easier employee integration, allowing the company to continue to expand in these “interesting…