Data is everywhere in marketing. A successful marketing program requires finding the right audience, which is then measured with the right data. Everyone understands that good reporting requires good data. Yet, few people understand what good data actually looks like and where it can be found. Every technology platform has its own analytics features. Every … Continued
If you watch me perform DIY, it will quickly become apparent that the right tools in the wrong hands are ineffective. As my thumbs can attest to, a hammer in the wrong hands can deliver more damage than good.
One of the biggest challenges content marketers face is measuring the success of social media marketing and reporting on business ROI. How are you realising investment on your social efforts? One of the biggest challenges content marketers face is measuring the success of social media marketing and reporting on business ROI. How are you realising … Continued