A Marketer’s Essential Guide to GDPR Compliance
Are you ready? If not, you’re not alone. But marketers have a responsibility in compliance and The General Data Protection Regulation (GDPR) will happen on your watch.
Tag: GDPR
How our customers are dealing with GDPR several years on
GDPR created the most extensive data protection regulation in the world with big impacts on marketing. What are we seeing now, two years on?
Email Marketing in an Opt-In World
There has been a revolution in email marketing. Personalisation is king. Volume no longer matters. Adopting a customer-centric approach is the key to success.
GDPR is Here: What Next for Marketers?
Your opt-in campaign has been sent, your preference centre has been refreshed and your brand new GDPR consent management workflows are now live. What now?
GDPR News Digest Part 1 – Get The Latest
Welcome to our GDPR Update. Every month we will be updating you on the latest developments on the General Data Protection Regulation (GDPR), to bring you the latest GDPR news, guidance and opinion for marketers. While there is much in the new regulation that is black and white, there is also much, once you get … Continued
The Moment of Truth: Why Should GDPR Matter to You?
Are you marketing to European citizens? If so, GDPR applies to you. GDPR will create a shift in how marketers obtain consent to legally market to prospects and customers, mostly via email, and how they store, document and update consent. Our infographic highlights key facts on GDPR and gives you some quick tips on how … Continued
[Press Release] Get Ready for GDPR: CRMT announces alliance to form GDPR powerhouse
CRMT joins forces with certified GDPR practitioner and Assuredata founder Jim Sneddon to assist organisations on their journey towards Sales and Marketing compliance. CRMT, a leading marketing operations agency and consultancy based in the UK, has partnered with a GDPR expert to help organisations drive compliance initiatives. GDPR, which takes effect on 25th May 2018, is the … Continued